since launch
Join the fight against Coronavirus by helping us reach more than 100,000,000 people and flatten the curve
By donating to #AppsFightCovid you assist in spreading reliable information in countries where the COVID-19 breakout is at its earlier stage. Changing people’s behaviour is a critical measure to avoid further spreading of the virus. We target developing countries where people can be exposed to unreliable information.
How Do We Spread Reliable Information?
By targeting people through mobile devices. We created ads with an informative video provided by the World Health Organization (WHO) that explains how to prevent infection. We translated these ads from English into Arabic, French, Portuguese and Spanish targeting more than 50 countries in Latin America and Africa. Our technology enables us to immediately reach people right on their mobile phones, regardless of where in the world they are. To learn more about this, check out the “How it works” section.
How Can You Help?
By donating even a small amount of money - you can make a significant change. With only 1$ we can reach 1,000 more people, meaning with 1,000$ we can reach 1 million more people. We owe gratitude to companies and individuals for donating to our initiative. Join the fight today and help us reach millions of people.
Read What Our Donors Say About Our Initiative:
Fastic - Benjamin Bak, Co-Founder: “As we see how difficult the outbreaks are already in developed countries, we should not forget to look at the situation of people in developing countries – the situation there is even worse as the healthcare systems are already overloaded”.
AppLovin - Idil Canal, General Manager: “We are excited to contribute to this initiative and believe the campaign message is strong. Using technology to drive awareness and reach millions of people is an effective way to raise awareness and quickly multiply support”.
PubNative - Ionut Ciobotaru, Co-Founder, CEO: “Mobile Apps are arguably the main medium for information distribution in developing economies. As they will potentially be hit hardest, that's where help is needed most. We are humbled by the industry initiatives we've seen and particularly grateful for the work #AppsFightCovid has undertaken.”
Checkout What Leading Magazines In The Industry Wrote About #AppsFightCovid:
- AdExchanger:
Mobile Apps Ally To Fight COVID-19 Misinfo In Developing Countries - Gründerszene:
Ein Berliner Gründer will Corona in Entwicklungsländern bekämpfen - MobileMarketingMagazine:
Kayzen launches #AppsFightCovid to prevent the spread of COVID-19 in emerging countries
Why Did We Start This Initiative?
We believe that to fight the expansion of COVID-19, the world requires solidarity, and only through teamwork, we can stop the spreading of the virus. We wish to fight fake news and misinformation by spreading reliable information on how to prevent infection in countries where we could make a change. Here are only a few examples of fake news being spread during the Coronavirus pandemic:
“Sonko, the governor of the Kenyan capital city, Nairobi, confirmed in a media briefing on Tuesday that his care packages include a few small bottles of the cognac, Hennessy. The governor justified the inclusion of alcohol as “throat sanitizer”. “I think from the research conducted by the World Health Organization and various organizations, it has been believed that alcohol plays a major role in killing the coronavirus” Sonko said in a video. CNN
“Stories have been circulating online suggesting it's dangerous to take ibuprofen if you have coronavirus. Alongside genuine medical advice, false messages have been spreading, distorting the facts Speaking to the BBC, medical professionals said that ibuprofen is not recommended for managing coronavirus symptoms”. BBC
“A photograph circulating on social media allegedly shows advice from the United Nations Children's Fund (UNICEF) in relation to the new coronavirus. The document, which includes the logo of the organization, lists a series of recommendations that include “drink hot water” and “stay away from ice cream”. Reuters
What Happens With Money Donated?
100% of the money you donate will be spent to reach people through buying the in-app media placements where the information campaign is shown; Kayzen provides its technology platform to target, deliver and optimize the ads free of charge to this initiative. All incurred server and related costs are covered by Kayzen; Everyone involved in the #AppsFightCovid is a pro bono volunteer.
How it works
Step 1: The user browses any App. A video of how to prevent COVID-19 pops up in the user's native tongue.
Step 2: The user views the video and gets reliable information on how to act to prevent the virus.
Step 3: Additional information is presented as well as a direct call-to-action leading to the WHO WhatsApp line in the user’s native tongue.
Step 4: The user clicks on the WhatsApp call-to-action and reaches the WHO. The user can ask questions and receive reliable information and news provided by the WHO. The chatbot remains permanently active.